Ratings Analysis:Audience Measurement and Analytics

评级分析:读者测量与分析学

商业经济学

原   价:
2053.00
售   价:
1642.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2013年10月02日
装      帧
精装
ISBN
9780415526517
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页      码
344
开      本
6x9
语      种
英文
版      次
4th ed.
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图书简介
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.
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Yale University Library
Princeton University Library
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