Media, Telecommunications, and Business Strategy

媒体、电信与商业策略, 第2版

普通语言学

原   价:
1786.00
售   价:
1429.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2013年06月25日
装      帧
精装
ISBN
9780415517645
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页      码
456
开      本
6x9
语      种
英文
版      次
2nd ed.
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图书简介
 Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. It provides a clear understanding of delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. 
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