Were in trouble. The world feels like its coming apart. People see more problems than solutions. And some peoples solutions often feel like even bigger problems to the rest of us. We see some people today responding to this by clinging desperately to blind optimism while others wallow in obstinate negativity. This book offers an alternative, a path to positivity that starts byEmbracing Your But. But not just one but, you need, The Two But Rule. The "Two-But Rule, also called Momentum Thinking, helps individuals and teams tackle hard problems more effectively by breaking through avoidance patterns like toxic positivity. This book is about turning the worlds biggest momentum-killer -- and arguably the worlds biggest relationship killer -- into a powerful tool for getting unstuck, building velocity, staying nimble, and even repairing relationships. Its a tool thats always with you, though you rarely look at it, and you have to be mindful about how you display it in public. Its your but. For readers of The Lean Startup and The Subtle Art of Not Giving a F*ck youll find the authors writing refreshing and edgy but also backed by years of success with major tech startups and innovation that have now led to him being a sought-after speaker and lecturer for industry, government, and academia.

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