图书简介

Chapter 1. Competency-Based Management and Leadership What Is Management? Management Theories and Systems Management Trends A Competency-Based Approach Conclusion Chapter 2. The Management Process The Management Process Management Drivers The Manager’s Resources Management Functions and Career Progression Outcomes Critical Management Issues Conclusion Chapter 3. Diversity, Equity, and Inclusion What Is Diversity and How Does It Affect Our Experiences? Equity and Equality Inclusion Why Diversity, Equity, and Inclusion Matter Interpersonal and Systemic Challenges Personnel and Workplace Challenges Strategies for Advancing DEI in the Workplace Reducing Prejudice and Building Competencies for Addressing Interpersonal and Systemic Challenges Conclusion Chapter 4. Organizational Structure Three Sectors Organizational Structure, Design, and Culture Working With Boards Form of Government and Organizational Structure and Design Internal and External Politics Conclusion Chapter 5. Coordination of Resources, Programs, and Services Internal Organizational Coordination External Organizational Coordination Conclusion Chapter 6. Planning and Decision Making Planning Elements of Master, Comprehensive Master, and Strategic Planning Problem Solving and Decision Making Ethical Decision Making Conclusion Chapter 7. Marketing and Public Relations Definition and History of Marketing Market Segmentation and Target Marketing Marketing Mix Social Media Conclusion Chapter 8. Communication and Customers Functions of Communication Communication Process Communication Breakdowns Strategic Approach to Communication Internal Communication External Communication Conclusion Chapter 9. Personnel Procedures and Practices Human Resources Perspectives Personnel Planning Personnel Processes Managing Volunteers Conclusion Chapter 10. Staff Retention and Development Onboarding Employee Engagement and Development Motivation Employee Recognition Performance Appraisal Discipline Conclusion Chapter 11. Sources and Methods of Financing Sources of Revenue Expenditures Pricing Pricing Trends and Issues Conclusion Chapter 12. Budgets and Financial Cost Analysis Defining Budgets Budget Cycle Cutback Management Types of Budgets Approaches to Budgeting Budget Implementation Financial Analysis and Reporting Conclusion Chapter 13. Evaluation Why Evaluate? Performance Measurement How to Evaluate Selecting Evaluation Participants Best Practices and Benchmarking Conclusion Appendix A. Certified Park and Recreation Professional (CPRP) Competencies Appendix B. One-Page Strategic Plan, City of Fairfax, Virginia

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