Entrepreneurial Finance, Crowdfunding, and Language(Routledge Studies in Entrepreneurship and Small Business)

创业金融、*与语言:从社会支持到财政支持

管理经济学

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1424.00
发货周期:国外库房发货,通常付款后3-5周到货!
出  版 社
出版时间
2023年08月02日
装      帧
精装
ISBN
9781032394688
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页      码
126
开      本
229 x 152 mm (6 x 9)
语      种
英文
版      次
1
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库存 30 本
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图书简介
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources.This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture.Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders,
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