The Digital Mind

图书简介

This book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches.The book develops a new concept of identity in the digital age, analyzing the digital flows of recognition and value, which led to the tremendous success of Social Media and the Web 2.0 era. Self-expression, entertainment and consumerism are seen as the major drivers of identity formation in the post-truth era, where the self can no longer be considered independently of a given person’s communication devices, where a substantial part of it is stored and actualized. It will be of interest to semioticians and researchers working on digital culture.

Introduction: Semiotics of digital culture.- Part 1: Theoretic considerations.- Chapter 1. The digital semiosphere.- Chapter 2. The fall of textuality and the rise of interactivity.- Part 2: Semiotic explorations in experience economy.- Chapter 3. The copyright in the digital experience economy.- Chapter 4. Semiotics of experience and digital special FX.- Chapter 5. The market of football experience for the digital economy.- Chapter 6. Cultural transformations of love and sex in the digital age.- Chapter 7. Semiotics of transaction in digital age.- Chapter 8. Semiotic overview on legal tender and digital money.- Part 3: Collective and individual identities in digital culture.- Chapter 9. Identity in digital age: From nationalisms to the post-truth uses of collective symbols.- Chapter 10. Internet, the semiotic Encyclopedia and the Google effect.- Chapter 11. A semiotic exploration in the Web 2.0 emoti(c)onal discursivity in public debates.- Chapter 12. From textualism to hypertextualism.- Chapter 13. Identity and consumer rituals in Facebook.- Conclusions in Time of COVID-19.

Trade Policy 买家须知

关于产品：
● 正版保障：本网站隶属于中国国际图书贸易集团公司，确保所有图书都是100%正版。
● 环保纸张：进口图书大多使用的都是环保轻型张，颜色偏黄，重量比较轻。
● 毛边版：即书翻页的地方，故意做成了参差不齐的样子，一般为精装版，更具收藏价值。
关于退换货：
由于预订产品的特殊性，采购订单正式发订后，买方不得无故取消全部或部分产品的订购。
由于进口图书的特殊性，发生以下情况的，请直接拒收货物，由快递返回：
● 外包装破损/发错货/少发货/图书外观破损/图书配件不全（例如：光盘等）
并请在工作日通过电话400-008-1110联系我们。
签收后，如发生以下情况，请在签收后的5个工作日内联系客服办理退换货：
● 缺页/错页/错印/脱线
关于发货时间：
一般情况下：
●【现货】下单后48小时内由北京（库房）发出快递。
●【预订】【预售】下单后国外发货，到货时间预计5-8周左右，店铺默认中通快递，如需顺丰快递邮费到付。
● 需要开具发票的客户，发货时间可能在上述基础上再延后1-2个工作日（紧急发票需求，请联系010-68433105/3213）；
● 如遇其他特殊原因，对发货时间有影响的，我们会第一时间在网站公告，敬请留意。
关于到货时间：
由于进口图书入境入库后，都是委托第三方快递发货，所以我们只能保证在规定时间内发出，但无法为您保证确切的到货时间。
● 主要城市一般2-4天
● 偏远地区一般4-7天
关于接听咨询电话的时间：
010-68433105/3213正常接听咨询电话的时间为：周一至周五上午8：30～下午5：00，周六、日及法定节假日休息，将无法接听来电，敬请谅解。
其它时间您也可以通过邮件联系我们：customer@readgo.cn,工作日会优先处理。
关于快递：
● 已付款订单：主要由中通、宅急送负责派送，订单进度查询请拨打010-68433105/3213。

The Digital Mind（Numanities - Arts and Humanities in Progress） 数字思维：数字文化的符号学探索 马克思主义哲学

The Digital Mind（Numanities - Arts and Humanities in Progress）

数字思维：数字文化的符号学探索
马克思主义哲学