1. Introduction.- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes.- 3. Emerging Ideas of ’New Governance’ in Higher Education.- 4. E-Learning and the Marketisation of Higher Education.- 5. The Place of University Social Responsibility in the Marketisation of Higher Education.- 6. Avoiding Marketisation: An Exploration of Universities’ Social Responsibility in Mexico.- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative.- 8. Promoting the Russian Higher Education System in Global Hyper-Competition.- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India.- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School.- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University.- 12. Gender and the Marketisation of Higher Education: A Nordic Tale.- 13. The Determinants of International Student Mobility in United Kingdom Higher Education.- 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing?.- 15. Service Quality in Higher Education: Where Are We and Where to Go?.- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games.- 18. Neoliberal Higher Education and Its Discontents.