图书简介

Part 1: Searching 1. Entrepreneurial opportunities 2. Capturing timing and place 3. Informational economics and its role in positioning in time and space 4. Current conversations about opportunities 5. Constrained, systematic search 6. Still searching (systematically) the terrain for entrepreneurial opportunities Part 2: Positioning in time and space 7. The routinization of the discovery process 8. Entrepreneurial positioning 9. A notation for entrepreneurial positioning 10. Structural implications for entrepreneurship 11. The routine activities of habituated entrepreneurs Part 3: Stopping, starting and persuading 12. Guidelines for how to search in the Internet connected world of the twenty-first century 13. Acquiring and using gatekeeper information Part 4: Theory and pedagogy 14. The theoretical side of teaching entrepreneurship 15. The pedagogical side of entrepreneurship theory. Epilogue.

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