图书简介

I. Uncertainty and uses of evidence; Ethical Issues and Considerations in Health and Risk Message Design; Scientific Uncertainty in Health and Risk Messaging; Health and Risk Policymaking, the Precautionary Principle, and Policy Advocacy; Public Relations in Health and Risk Communication; II. Social determinants of health and risk; Social-Ecological Approaches to Health and Risk Messaging; Culture, a Social Determinant of Health and Risk Considerations for Health and Risk Messaging; Health Disparities, a Social Determinant of Health and Risk: Considerations for Health and Risk Messaging; Health Promotion and Risk Reduction in Congregations; Neighborhood Considerations for Social Determinants of Health and Risk; III. Agents for change; Advocacy Groups as Agents for Change in Health and Risk Messaging; Supportive Communication Providers for Chronic Disease Management; Health Care Teams as Agents for Change in Health and Risk Messaging; Equity and Distributive Justice in Health and Risk Message Design and Processing; Government-driven Incentives to Improve Health; Parents as Agents for Change in Health and Risk Messaging; Public Health and Community Organizing as Agents for Change in Health and Risk Messaging; Rehabilitation Groups; Advertisers as Agents for Change in Health and Risk Messaging; Faith Communities and the Potential for Health Promotion; Work as Opportunity and Problem When Trying to Impact Health and Risk; IV. Normative approaches; Appeal to Bystander Interventions: A Normative Approach to Health and Risk Messaging; Communities of Practice in Health and Risk Messaging; Collective Knowledge for Industrial Disaster Prevention; Entertainment-Education and Health and Risk Messaging; Positive Deviance: A Non-Normative Approach to Health and Risk Messaging; Risk Governance; V. Integrative approaches; Diffusion Theory in Integrative Approaches; Absent information in Integrative Environmental and Health Risk Communication; Inoculation Theory Applied in Health and Risk Messaging; Disruption Information Seeking and Processing Model Applied to Health and Risk Messaging; Communication Privacy Management Theory and Health and Risk Messaging; Lay Risk Management; Motivated Information Management and Other Approaches to Information Seeking; Regulatory Focus and Regulatory Fit in Health Messaging; Social Cognitive Theory Applied to Health and Risk Messaging; Social Marketing Applied to Health and Risk Messaging; Transportation Theory Applied to Health and Risk Messaging; Thought Speed and Health Communication; Structuration Theory and Health and Risk Messaging; Message Convergence Framework Applied to Health and Risk Messaging; Simultaneous and Successive Emotion Experiences and Health and Risk Messaging; Reasoned Action as an Approach to Understanding and Predicting Health Message Outcomes; Theory of Mind and Communication in Health and Risk Messaging; Mental Models of Risk; VI. Message-induced, affect-based motivational processes; Anger in Health and Risk Messaging; Anticipated Regret; Embarrassment and Health and Risk Messaging; Fear Arousal and Health and Risk Messaging; Using Guilt to Motivate Individuals to Adopt Healthy Habits; Hope and Health and Risk Messaging; Positive Affect Related to Health and Risk Messaging; VII. Message-induced, cognitive-based motivational processes; Knowledge and Comprehension; Memory for Media Content in Health Communication; Risk Perceptions and Risk Characteristics; Responsibility in Health and Risk Messaging; Message-Induced Self-Efficacy and its Role in Health Behavior Change; Social Amplification of Risk in Health and Risk Messaging; Source Credibility, Expertise, and Trust in Health and Risk Messaging; Self-Affirmation; VIII. Channel-related processes; Agenda Setting in Health and Risk Messaging; Cultivation in Health and Risk Messaging; Mass Communication and Policy Gatekeeping; Conflicting Information and Message Competition in Health and Risk Messaging; Presumed Media Influence in Health and Risk Messaging; Spiral of Silence in Health and Risk Messaging; IX. Structural message features; Appeals to Morality in Health and Risk Messaging; Argument Quality and Strength in Health and Risk Messaging; Celebrity-based Appeals in Health and Risk Messaging; Counterfactuals in Health and Risk Messaging; Message Framing Variations in Health and Risk Messaging; Text Features Related to Message Comprehension; Metaphor in Health and Risk Communication; Message Sensation Value in Health and Risk; Narratives in Health and Risk Messaging; Nutrition Labeling in Health and Risk Messaging in Asia; Nutrition Labeling in the United States and the Role of Consumer Processing, Message Structure, and Moderating Conditions; Patterns of Reasoning; Vividness; Statistical Evidence in Health and Risk Messaging; Types of Explanations in Health and Risk Messaging; Using Maps to Display Geographic Risk, Personal Health Data, and Ownership; Using Pictures in Health and Risk Messages; Behavioral Journalism in Health and Risk Messaging; Exemplification Theory in Health and Risk Messaging; Using Questions in Health and Risk Message Design; Resistance Induction in the Context of Health Decision Making; Humor in Health and Risk Messaging; Health-related Warning Message Processing; X. Segmentation Approaches; Publics Approaches to Health and Risk Message Design and Processing; Transtheoretical Model and Stages of Change in Health and Risk Messaging; Audience Segmentation Techniques; Message Tailoring in Health and Risk Messaging; XI. Message exposure and reach; Immersive Virtual Environments, Avatars, and Agents for Health; Blogging, Microblogging, and Exposure to Health and Risk Messages; Direct-to-Consumer Advertising and Health and Risk Messaging; Location-based Ads and Exposure to Health and Risk Messages; Mobile Health and Exposures to Health and Risk Messages; Social Media for Healthcare Communication; Video Games and Gaming: Reaching Audiences with Health and Risk Messages; Viral Marketing and Exposure to Health and Risk Messages; Popular Media and Exposure to Health and Risk Messages; Public Service Announcements and Exposure to Health and Risk Messages; XII. Message recipient psychological characteristics; Ambiguity Intolerance Considerations When Designing Health and Risk Messages; Message Recipient Psychological Characteristics: Incurious and Curious Motives to Learn about Health Risks; Fatalism and Locus of Control as a Consideration When Designing Health and Risk Messages; Mood’s Role in Selective Exposure to Health and Risk Information; Narcissism as a Consideration When Designing Health and Risk Messages; Optimism and its Associations with Health Behavior and Responses to Health Communication; Procrastination, Health, and Health Risk Communication; Sensation Seeking; Worry and Rumination as a Consideration When Designing Health and Risk Messages; XIII. Message recipient sociodemographic characteristics; Lifespan and Developmental Considerations in Health and Risk Message Design; Gender as a Consideration When Designing Health and Risk Messages; Deaf or Hard of Hearing Message Recipient Sociodemographic Characteristics; Numeracy in Health and Risk Messaging; Media Literacy as a Consideration in Health and Risk Message Design; Occupation and the Risk Message Recipient; Limited English Proficiency as a Consideration When Designing Health and Risk Messages; Vision and Promoting Health; Health Literacy and Health/Risk Communication; XIV. Methods ; Big Data’s Role in Health and Risk Messaging; Network Analysis and Health and Risk Messaging; Physiological Measures of Wellness and Message Processing; Active Involvement Interventions in Health and Risk Messaging; Campaign Evaluation in Health and Risk Messaging; Measuring Graph Literacy; Grounded Theory Methodology; Meta-analysis in Health and Risk Messaging; XV. Case studies; The Breast Cancer and Environment Research Program; keepin’ It REAL: A Case History of a Drug Prevention Intervention; Case Study: Targeting the Stop.Think.Connect Cybersecurity Campaign to University Campuses, A; The ACT2 Program and Eliminating Racial and Ethnic Disparities in HIV and AIDS Clinical Trials: A Health and Risk Messaging Case Study; Creating Authentic and Lasting Community Relationships to Enhance Awareness and Understanding of Cancer Research; Social Influence Processes and Health Outcomes in Alcoholics Anonymous; Case Study of Sesame Workshop’s Cleaner, Happier, Healthier Intervention in Bangladesh, India, and Nigeria: Reporting on Exposure and Impact, A; Recruiting Opinion Leaders for the United Kingdom ASSIST Programme; Rhetorical Dimensions of Active Shooter Training Messages

Trade Policy 买家须知