International Student Mobility and Access to Higher Education(Marketing and Communication in Higher Education)

国际学生流动与接受高等教育的机会

高等教育学

售   价:
476.00
发货周期:预计8-10周发货
出  版 社
出版时间
2020年04月02日
装      帧
精装
ISBN
9783030441388
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页      码
239
开      本
8.27 x 5.83 x 0.81
语      种
英文
版      次
2020
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图书简介
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
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