The Customer-Funded Business:Start, Finance, or Grow Your Company with Your Customers’ Cash

客户资助型企业:用客户的现金开创企业或实现融资或增长

管理经济学

售   价:
193.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2014年07月11日
装      帧
精装
ISBN
9781118878859
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页      码
304
开      本
152.4x228.6mm
语      种
英文
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图书简介
People starting ambitious new ventures, whether inside large companies or in their garages, often assume that the first thing they must do is raise some capital to fund their start-up. But there are significant drawbacks to raising capital too early Raising capital demands a lot of time and energy, distracting the founders from building the actual business. Raising capital too early means pitching the (still unverified) merit of the business idea to potential investors, rather than proving its merit among customers in the marketplace.
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Harvard Library
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