Modern-day marketers, business owners, and brand managers, this book is for you! SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. This book will provide you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. Get beyond the basics and see how modern-day users are reimaging the SEO process. Learn current SEO algorithms and practices that impact Search Engine Optimization Learn why content diversity is important Learn how brands are ineffectively executing SEO strategies and what they can do to change and improve their results Break out beyond the traditional search engines and look at other critical content venues like Amazon, and YouTube In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO.

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