图书简介

Foreword by Nile Rodgers \\ Preface \\ Online Resources \\ Acknowledgments \\ About the Authors \\ Part I. Setting the Stage \\ 1. Overture \\ Music and Society: We’ve Got Music in Us \\ Adjusting to a Fast-Changing World \\ Historical Development \\ The Digital Future in Context \\ 2. The Music Business System \\ Help Wanted! \\ Getting through the Maze \\ Show Me the Money \\ Tools of the Trade: Everybody’s Gotta Learn Sometime \\ Part II. Copyright, Songwriting, Publishing, and Licensing \\ 3. Music Copyright \\ Background \\ Essential Provisions \\ Key Terms \\ Coverage \\ Exclusive Rights \\ Fair Use of Copyrighted Material \\ Copyright Ownership \\ Transfer or Assignment \\ Work Made for Hire \\ Musical Arrangements \\ Sound Recordings \\ Compulsory Mechanical License \\ Royalty Payments (Section 115[C]) \\ Duration of Copyright \\ Formalities \\ Infringement, Remedy \\ Record Counterfeiting, Penalties \\ Determining Infringement \\ Changing Laws \\ Rights in Names and Trademarks \\ A Final Note on Law \\ 4. Professional Songwriting \\ The Market \\ Predictors of Success \\ The Craft \\ The Business of Writing \\ Income Sources \\ Publishing Options \\ Evaluating Publishers \\ The Songwriters Guild of America \\ Contract Reassignment or Default \\ Breaking In \\ 5. Music Publishing \\ Types of Publishers \\ Subpublishing \\ Administration \\ Contracts with Writers \\ Split Publishing, Copublishing \\ Sampling \\ Promotion, Advertising \\ Income Sources \\ Trade Associations and Rights Administration \\ 6. Music Licensing \\ Music Rights: An Overview \\ Performance Licensing for Compositions \\ Keeping Track of the Music \\ Comparing PROs \\ Regulation of PROs \\ Performance Licensing for Sound Recordings \\ Mechanical Licenses \\ Synchronization Licenses \\ Cable Television Licenses \\ Video Licenses \\ Audio Transcription Licenses \\ Special Use Permits \\ Jukebox Licenses \\ Dramatic Music Rights \\ Creative Commons \\ Part III. Managing Artist Relationships \\ Chapter 7. Agents, Managers, and Attorneys \\ Agents \\ Managers \\ Attorneys \\ Professional Associations \\ 8. Artist Management \\ Discovering Each Other \\ The Financial Relationship \\ Manager’s Commission \\ The Manager’s Role \\ Advancing the Career \\ Personal Management Agreements \\ 9. Unions and Guilds \\ American Federation of Musicians \\ SAG-AFTRA \\ American Guild of Musical Artists \\ American Guild of Variety Artists \\ Actors’ Equity Association \\ International Alliance of Theatrical Stage Employees \\ Other Unions and Guilds \\ Part IV. The Recorded Music Industry \\ 10. Record Labels \\ Perspective \\ Major Labels \\ Independent Labels \\ Specialty Labels \\ Record Company Structure \\ Associations \\ 11. Artists’ Recording Contracts \\ SAG-AFTRA Agreements \\ AFM Agreements \\ Royalty Artist Contracts \\ 12. Record Production \\ Record Producers \\ Matching Producer to Artist \\ Production Deals \\ The Recording Studio: Operation and Selection \\ The Five Stages of Record Production \\ Getting Started in the Business \\ Professional Associations \\ 13. Record Label Marketing and Distribution \\ The Daunting Challenge \\ The Marketing Plan \\ Digital Distribution and Marketing \\ Physical Product Promotion and Distribution \\ Physical Distribution \\ International Marketing \\ 14. Music Streaming \\ Reshaping the Landscape \\ Streaming Technology \\ A Crowded Marketplace: Audio and Video \\ Licensing Sound Recording Rights \\ Streaming Royalties \\ Economics of Streaming \\ Audience Targeting \\ Looking Downstream \\ 15. Market Analytics \\ Methodology \\ Research Topics \\ Data Sources \\ Part V. Live Performance \\ 16. Concert Promotion and Production \\ Concert Promotion \\ Getting Started \\ Booking the Artist \\ Making an Offer \\ The Art of the Deal \\ Contracts \\ Production Planning \\ Marketing \\ Publicity and Public Relations \\ Sponsorships \\ The Future of Live \\ 17. Concert Venues \\ Venue Contracts \\ Ticketing \\ Licensed Merchandise \\ Venue Trade Association \\ 18. Arts Administration \\ Perspective \\ Representative Organizations \\ Symphonic Music \\ Funding the Arts \\ Classical Artist Management \\ Administration \\ Part VI. Music in the Marketplace \\ 19. Music in Radio \\ Types of Broadcast Radio Stations \\ Audience Identification and Market Research \\ Spectrum of Formats \\ How Commercials Radio Stations Work \\ 20. Music in Television and Video \\ Variety and Talk Shows \\ Music Specials/Events/Awards Shows \\ Theme Songs \\ Background Music and Foreground Spotlights \\ The Evolving TV Picture \\ MTV and the Rise of the Music Video \\ Music Video Economics and Distribution \\ DIY Avenues \\ 21. Dramatic Scoring for Movies, TV, and Games \\ Background \\ The Craft \\ Music Scoring for TV \\ Music SCoring for Video Games \\ Production Music Libraries \\ Hiring Practices \\ 22. Music in Advertising \\ Influences on Style \\ Jobs \\ Music Uses \\ Budgets \\ Station Branding Logos \\ The Agency Role \\ Spot Production \\ 23. Music and Theater \\ Types of Musical Theater \\ Theater Associations \\ Production Components \\ 24. Music Products \\ Music Retailers \\ Sales Leaders \\ Promotion of Musical Products \\ A Changing Industry \\ Trade Associations \\ Opportunities for Employment \\ 25. Business Music and Production Libraries \\ Foreground and Background Music \\ Business Music \\ Production Music Libraries \\ Part VII. The Entrepreneurial Musician \\ 26. The DIY Toolkit \\ The Direct-to-Fan Era \\ Doing the Math \\ Making Money with “Free” \\ Tools of the Trade \\ Major Online Platforms: Now You see It, Now You Don’t \\ Conclusion \\ 27. Starting Your Own Business \\ Getting the Process Started \\ Choosing a Name \\ Forms of Ownership \\ Permits and Legal Issues \\ Raising Funds \\ Marketing \\ Accounting and Finance \\ Keeping Track of the Money \\ Operations Management \\ Management \\ Where to From Here? \\ Part VIII. Career Planning and Development \\ 28. Career Options \\ Creative Careers \\ Directing/Producing Careers \\ Performing Careers \\ Teaching Careers \\ Broadcasting/Film/Video Game Careers \\ Music-Related Careers \\ Entrepreneurs/Starting Your Own Business \\ 29. Career Development \\ Defining Goals \\ Climbing the Ladder \\ Finding Work \\ Part IX. The Global View \\ 30. The World Outside the United States \\ The International Scene \\ New Patterns around the World \\ 31. International Copyright \\ Copyright Conventions \\ Multilateral Agreements \\ Bilateral Treaties \\ Intergovernmental Bodies and International Industry Organizations \\ Appendix A: Membership and Copyright Forms \\ Appendix B: Selected Resources \\ Glossary \\ Index

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