图书简介

Preface \\ Acknowledgments \\ About the Author \\ PART I. OVERVIEW OF THE RESEARCH PROCESS FROM START TO FINISH \\ Chapter 1. Psychological Research: The Whys and Hows of the Scientific Method \\ Why Should I Care About Research if I Don’t Want to Do Research in My Career? \\ Why Psychologists Conduct Research \\ How Psychologists Use the Scientific Method \\ Basic and Applied Research \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 2. Hypothesis Development: Where Research Questions Come From \\ Developing a Research Question \\ How to Conduct a Literature Review \\ What You Find in a Literature Review \\ Using the Literature to Make Hypotheses \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 3. Ethical Guidelines for Psychological Research \\ Historical Context for Ethical Guidelines \\ Current Ethical Guidelines for Human Participants Research \\ Institutional Review Boards \\ Current Ethical Guidelines for Nonhuman Animal Subjects \\ Ethics in Reporting Research \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 4. How Psychologists Use the Scientific Method: Data Collection Techniques and Research Designs \\ Data Collection Techniques \\ Types of Research Designs \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 5. Variables and Measurement in Research \\ Dependent Variables \\ Independent Variables \\ Validity and Sources of Bias \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 6. Sampling \\ Populations and Samples \\ Probability Samples \\ Convenience Samples \\ Comparison of Probability and Convenience Sampling Techniques \\ Recruiting Participants \\ Using the Internet to Sample \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 7. Summarizing and Interpreting Data: Using Statistics \\ Descriptive Statistics: Summarizing the Data \\ Inferential Statistics: Testing Hypotheses \\ Predicting the Null Hypothesis \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 8. Reporting Research \\ APA-Style Article Writing \\ Oral Presentations \\ Poster Presentations \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ PART II. MORE ABOUT RESEARCH METHODS AND ANALYSIS \\ Chapter 9. More About Using Statistics \\ Comparing Groups or Conditions \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 10. More About Survey Research \\ Answering Research Questions With Surveys \\ Creating a Survey \\ Survey Administration \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 11. More About Correlational Studies \\ Research Questions in Correlational Studies \\ Correlational Study Examples \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 12. More About One-Factor Experiments \\ Learning About Causation Through Manipulation and Control \\ Control in Within-Subjects and Between-Subjects Experiments \\ Experiment Examples \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 13. More About Multi-Factor Experiments \\ Factorial Designs \\ More About Interactions \\ Experiment Examples \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 14. More About Quasi-Experiments \\ Types of Quasi-Experiments \\ Sources of Bias in Quasi-Experiments \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Chapter 15. More About Other Specialized Designs \\ Developmental Designs \\ Small-n Designs \\ Chapter Summary \\ Common Pitfalls and How to Avoid Them \\ Applying Your Knowledge \\ Test Yourself \\ Stop and Think Answers \\ Appendix: Statistical Calculations \\ Glossary \\ References \\ Index

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