图书简介

Preface \\ Acknowledgments \\ About the Author \\ Chapter 1: Audience-Centric Editing \\ Editing for an audience \\ VIEW FROM A PRO: Brody Karmenzind \\ Media users today \\ How to define your audience \\ HELPFUL HINTS: How to Figure out Who Is in Your Audience \\ What attracts an audience? \\ The Big Three \\ Chapter 2: Editors as Leaders and Managers \\ Preparing to be an editor \\ The job of an editor \\ HELPFUL HINTS: Checklist of Important Skills \\ VIEW FROM A PRO: Penny Fisher \\ The editor as a manager \\ HELPFUL HINTS: Define Your Leadership Style \\ Coaching writers \\ The Big Three \\ Chapter 3: Law and Ethics \\ Freedom of the press and common misconceptions of it \\ Libel \\ VIEW FROM A PRO: Frank LoMonte \\ Techniques to avoid libel concerns \\ Defenses against libel \\ HELPFUL HINTS: How to Determine if Something Is Opinion \\ Communications Decency Act \\ Invasion of privacy \\ Copyright \\ Online limits to liability \\ HELPFUL HINTS: The Steps Under Ocilla \\ Creative Commons \\ Ways to Avoid Copyright Concerns \\ The Big Three \\ Chapter 4: Ethics \\ Ethics defined \\ Models of ethics \\ Audience standards and the Breakfast Test \\ Establishing rules and guidelines \\ HELPFUL HINTS: Defining Types of Information and Sources \\ Management and ethics \\ VIEW FROM A PRO: Allison Hantschel Sansone \\ Working with staff members \\ The balancing act \\ Visual ethics \\ An ethical thought process \\ The Big Three \\ Chapter 5: Punctuation \\ End Marks That Stop \\ Internal marks that pause \\ HELPFUL HINTS: Defining Key Terms \\ VIEW FROM A PRO: Brian Cleveland \\ Specialty marks that explain \\ HELPFUL HINTS: The 5-Minute AP Style Guide \\ The Big Three \\ Chapter 6: Improving sentences and using proper grammar \\ How to tighten writing \\ HELPFUL HINTS: Weak Adjectives and Adverbs \\ HELPFUL HINTS: Empty Phrases \\ Correct usage \\ VIEW FROM A PRO: Chris Drosner \\ Irregular verbs \\ Problem pronouns \\ Prepositions \\ The Big Three \\ Chapter 7: Editing for the bigger picture \\ Editing for the bigger picture \\ HELPFUL HINTS: Questions Regarding Accessibility \\ The editing process \\ Editing versus fixing \\ The first pass \\ The deeper edit \\ VIEW FROM A PRO: Reed Fischer \\ Cutting copy \\ Filling holes \\ How to criticize effectively \\ The Big Three \\ Chapter 8: Headlines \\ How headlines work \\ HELPFUL HINTS: How to Write an Audience-Centric Headline \\ HELPFUL HINTS: Basic Terms of Headlines \\ The core of a good headline \\ HELPFUL HINTS: Headlines and Style \\ Things to do before writing a headline \\ VIEW FROM A PRO: Lindsay Powers \\ Key Elements of Writing a Headline \\ HELPFUL HINTS: Mistakes That Can Lead to Bad Headlines \\ Things to do after writing a headline \\ HELPFUL HINTS: Headline Checklist \\ SEO and headlines \\ The Big Three \\ Chapter 9: Photography \\ Elements of a quality image \\ HELPFUL HINTS: Shots and Values \\ Working with photographers \\ VIEW FROM A PRO: Will Vragovic \\ Improving images as an editor \\ HELPFUL HINTS: Types of Photos \\ Caption writing \\ The Big Three \\ Chapter 10: Information Graphics \\ Basic Things a Graphic Should Do \\ HELPFUL HINTS: The Anatomy of a Good Graphic \\ The spectrum of graphics \\ VIEW FROM A PRO: Kori Rumore \\ The Big Three \\ Chapter 11: Publication Design \\ Basic principles associated with design \\ Design considerations for color and background \\ HELPFUL HINTS: Color Theory \\ Type \\ HELPFUL HINTS: Type terms \\ VIEW FROM A PRO: Kyle Ellis \\ Photos, graphics and other visuals \\ HELPFUL HINTS: Gestalt Principles \\ Creating your pages \\ HELPFUL HINTS: Design disasters to avoid \\ The Big Three \\ Chapter 12: Editing for News \\ Important editing issues related to news \\ VIEW FROM A PRO: Amy Fiscus \\ Story assignments \\ HELPFUL HINTS: Beat Reporting \\ Content consideration \\ Hyperlinking \\ HELPFUL HINTS: Thinking about Linking \\ Basic rules for linking \\ The Big Three \\ Chapter 13: Social media \\ Social media defined \\ Why Is Social Media Valuable? \\ Building a social media audience \\ HELPFUL HINTS: Tips for Tweeting \\ Social networking sites \\ Social news sites \\ VIEW FROM A PRO: Kelli Bloomquist \\ Web comments \\ Disadvantages of social media \\ The Big Three \\ Chapter 14: Editing for Public Relations \\ What Is PR? \\ Microediting in PR \\ VIEW FROM A PRO: Elizabeth Connor \\ Editing to accentuate the key elements of persuasive writing \\ HELPFUL HINTS: Key Elements to Include for News Releases \\ Advocacy \\ The Big Three \\ Chapter 15: Editing and marketing \\ Marketing basics \\ Editing for copy writing \\ Marketing your own organization digitally \\ HELPFUL HINTS: A Look at Analytics \\ VIEW FROM A PRO: Eve Peyton \\ Search engine optimization \\ How to optimize your site \\ Social media marketing \\ The Big Three \\ Glossary \\ Notes \\ Index

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