图书简介

Chapter 1. Introduction to Social Media: An Art and Science \\ Creative Exercise Assignments \\ Self-Awareness Exercise \\ Chapter 2. Ethical and Legal Fundamentals of Social Media \\ Social Media Code of Ethics Assignment \\ Social Media Policy Assignment \\ Chapter 3. Personal and Professional Branding \\ Managing Online Reputation Assignment \\ Personal Branding and Networking Framework \\ Social Media Coaching and Thought Leadership Report \\ Social Media Certifications Audit Report \\ Key Areas of Social Media Tree \\ Chapter 4. Industry Qualifications and Roles \\ Industry Position Analysis \\ Networking and Outreach Assignment \\ Chapter 5. Research in Social Media: Monitoring, Listening, and Analysis \\ Social Media Internal and External Audit Assignment \\ Brand Social Media Template Analysis Assignment \\ Social Media Platform Assessment Assignment \\ Social Media Listening Assignment \\ Social Media “Riff-Off” Competition \\ Chapter 6. Strategic Planning for Social Media \\ Crisis Communication Plan Assignment \\ SWOT Analysis Assignment \\ Strategic Brief \\ Social Media Event Planning Content Game Plan Assignment \\ Chapter 7. Strategic Writing for Social Media \\ Creating a Style and Writing Guide Assignment \\ Blogging Assignment \\ Community Copywriting Assignment \\ Infographics Assignment \\ E-Book Assignment \\ Organic Versus Third-Party Tool Exercise \\ Chapter 8. Audience Segmentation and Analysis \\ Identifying Audience Segmentation Assignment \\ Audience Analysis Worksheet Assignment \\ Audience Segmentation Audit Assignment \\ Influencer Assignment \\ Chapter 9. Creating, Managing, and Curating Content \\ Content Idea Proposal Assignment \\ Content Creation Assignment: Images \\ Social Media Content Marketing and Analytics Certification Report \\ Visual Storyboard Assignment \\ Social Media Workshop Assignment \\ Content Creation and Curation Audit Exercise \\ Chapter 10. Measurement, Evaluation, Budget, and Calendar \\ Paid Media Assignment: Facebook and Instagram \\ Social Media Budget Assignment \\ Content Creation Assignment: Evaluation \\ Chapter 11. How Social Media Is Applied: Exploring Different Specializations, Part I \\ Social Media and Sports Assignment \\ Social Media and Crisis Communication Message Mapping Assignment \\ Social Media and Journalism Assignments and Exercises \\ Chapter 12. How Social Media Is Applied: Exploring Different Specializations, Part II \\ Social Media and Nonprofit Assignments And Exercises \\ Social Care Assignment \\ Social Media Around the World Assignment \\ Chapter 13. What Does the Social Media World Have That Is New? \\ Future Trends Pitch Assignment \\ Social Media Checklist for Continued Education \\ Creative Innovation of Social Media Education: How to Continue Being a Lifelong Learner \\ Self-Reflection and Actualization Exercise

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