Social Media for Strategic Communication:Creative Strategies and Research-Based Applications

:

政治经济学

售   价:
678.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2018年09月12日
装      帧
ISBN
9781506387109
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页      码
336
语      种
英文
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库存 30 本
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图书简介
?At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world.? ?Gina Baleria, San Francisco State University Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they?ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication?from PR, advertising, and marketing, to non-profit advocacy?gives students a broad base of knowledge that will serve them wherever their careers may lead. Visit the author?s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more! The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources!
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