图书简介
Retail Beyond Detail is a book that is sure to enlighten the reader of the interesting environment of the retail business in India. The book explains the readiness of the country to make every retail business flourish, provided it is done with an earnest and sincere interest to serve the country’s customers. It motivates those intending to start up retailing and those who are already in the business to do a few things right, at the right value in the right time and in the right locations. This book celebrates the success strategies of traditional retailers, underscores the ethos of the Indian retail business and unfurls factors responsible for its growth. It provides functional, time-tested inputs for the success of retailing in India by outlining the traditional and modern traits of the business and revealing the 10 secrets of retailing, explained with examples and cases.
Foreword by Harish Bijoor \\ Preface \\ Acknowledgements \\ GLIMPSES OF THE INTRINSIC INDIAN RETAILING \\ India’s Unique Retail Evolution \\ The Significance of Micro, Small and Medium Enterprise (MSME) Retailing in India \\ The Diversity of Indian Consumers and Consumption \\ Factors Fuelling Retail Growth in India \\ The Hurdles That Retailers Face in India \\ FDI in Retailing: Is It Threatening? \\ Foreign or Indian, Big Retailers Pose the Same Threat \\ The Changing Face of Retail Communication \\ Disruptions and Innovations in Indian Retailing \\ India’s Rapid Adoption of Online Retailing \\ TEN SUCCESS SECRETS TO WIN \\ Be Determined to Win \\ Blending Intelligence with Determination: Khadim’s, Kolkata \\ Choose the Right Location \\ Starting Small: Hatti Food & Beverages Pvt. Ltd (Hatti Kaapi), Bengaluru \\ Know Your Customers \\ Understanding Customers Thoroughly: MSH Sarees Pvt. Ltd (Jashn Brand of Retail Stores), Mumbai \\ Organize Store Space Efficiently \\ Scaling Up from a Sidewalk Hawking Space: A P Mani & Sons, Mumbai \\ Stock up the Store for Profit \\ Right Product Strategies: Patanjali Ayurved Limited, Haridwar \\ Optimize Store Operations \\ Ensuring Operational Excellence: Viveks Limited, Chennai \\ Ensure Financial Discipline \\ Hard Work and Zero Debt: Sethwala Foods Limted, Mumbai \\ Adopt Simple Store Systems \\ Rewrite Rules; Retain Values: Future Group, Mumbai \\ Promote the Store \\ Baking Tasty Recipes for Her Consumers: The Sugarr & Spice, Kolkata \\ Place the Right People in the Store \\ Choosing the Right People and Practices: Shri Kannan Departmental Store, Coimbatore \\ Bibliography
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