Tour Leadership and Management

旅游领导力与管理

旅游经济学

售   价:
321.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2018年12月13日
装      帧
平装
ISBN
9789352807376
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页      码
336
语      种
英文
综合评分
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库存 30 本
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图书简介
This comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism and Travel Management who aspire to be successful tourism professionals. Written in an accessible style and offering clear and pragmatic guidance, Tour Leadership and Management is the outcome of the authors’ academic experience coupled with their interaction with numerous professionals and stakeholders from the tourism and hospitality industry. This unique textbook covers a wide array of tasks, responsibilities and practices of tour leadership using industry-related examples, varied case studies and numerous interactive illustrations. The book’s practice- oriented approach and dedicated focus on the techniques of tour management makes it an essential training tool that fills the existing content gap. It will benefits everyone who hopes to master the art of tour leadership and management and take it up as a profession. Key Points: • Collection of several real-time caselets exemplifying situations that professional tour managers face during their day-to-day functioning. • Practical orientation with Indian examples, hands-on exercises and industry insights. • Extensive illustrations for an interesting and engaging read.
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