图书简介

List of Exhibits \\ Preface \\ Acknowledgments \\ About the Author \\ Chapter 1. From the Research Jitters to Employers’ Most-Wanted Skills \\ Learning Objectives \\ Reasons to Study Business \\ What Recruiters Say About Research Skills \\ Research Fast-tracks Your Career \\ Business Research Defined \\ The Scope of Business Research \\ The Continuum of Basic, Practical, and Applied Research \\ Good Research Is . . . \\ Which Research Orientation Is Right for You? \\ The Road Map \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Chapter 2. Self-Defense Tools for Research: Preparation, Reasoning, and Terminology \\ Learning Objectives \\ Scientific Inquiry \\ Reasoning to Sound Conclusions \\ Deciphering the Research Lingo \\ Case Study: The Toulmin Model of Argumentation and Reasoning—“Women Make Superior Managers” \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Chapter 3. The Process Road Map: Exploring and Planning \\ Learning Objectives \\ Phases of the Research Process \\ Process Phase 1: Exploring \\ Process Phase 2: Planning \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Chapter 4. The Process Road Map: Creating and Conducting \\ Learning Objectives \\ Process Phase 3: Creating \\ Process Phase 4: Conducting \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Chapter 5. The Process Road Map: Collecting, Analyzing, and Writing \\ Learning Objectives \\ Process Phase 5: Collecting and Analyzing \\ Process Phase 6: Writing \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Chapter 6. Nonexperimental Quantitative Designs \\ Learning Objectives \\ Design and the Research Question \\ What Is Research Design? \\ Nonexperimental Design \\ Nonexperimental Designs in Business \\ Design Is Not Method \\ Design Typologies \\ Business Research Design \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Chapter 7. Qualitative Designs and Mixed Designs \\ Learning Objectives \\ Qualitative and Quantitative Design: A Synergistic Relationship \\ An Introduction to Qualitative Design \\ Mixed Design \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Chapter 8. Experimental Designs \\ Learning Objectives \\ Optimizing Business Experiments \\ Experimental Classifications \\ Characteristics of Experimental Design \\ Pre-Experiments \\ True Experiments \\ Other Randomized Designs \\ Quasi-Experiments \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Chapter 9. Writing the Report \\ Learning Objectives \\ Overview \\ Title \\ Abstract \\ Introduction \\ Method \\ Results \\ Discussion \\ References \\ Appendices \\ Chapter Summary \\ Key Terms \\ Discussion Questions \\ Appendices \\ Appendix A: Questionnaire Design Using Google Forms \\ Appendix B: Exemption Request (Institutional Review Board) \\ Appendix C: Sample Business Proposal \\ Appendix D: Statistical Decision Trees \\ Appendix E: Results of the Quantitative Design Textbook Survey \\ Appendix F: Brief Tutorial: Three Longitudinal Studies in One \\ Appendix G: Tutorial: Organize Your Report With Timesaving Applications \\ Glossary \\ References \\ Index

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