图书简介

Preface \\ Acknowledgments \\ PART I. THE FOUNDATIONS \\ CHAPTER 1. Introduction \\ What Is Research? \\ How a Research Project Fits Within Your Business Education \\ Overview of the Book \\ Online Support Materials \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 2. Choosing a Topic \\ Has the Topic Been Assigned? \\ Steps in Choosing a Topic \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 3. The Role of the Supervisor \\ Understanding Your Supervisor \\ What Is the Role of a Supervisor? \\ Selecting a Supervisor \\ Other Supervisor Arrangements \\ Ground Rules and Expectations \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 4. Group Work, Group Dynamics, and the Role of Conflict \\ The Group Work Process \\ Why Assignments Use Groups \\ The Complexity of Group Work \\ Group Work and Conflict \\ Positive and Negative Conflict \\ General Causes of Conflict \\ Conflict Stimulation \\ Managing Conflict \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 5. Ethical Considerations \\ What Is Human Intervention? \\ Codes of Ethical Conduct/Practice \\ Ethical Philosophies \\ Ethical Issues to Consider \\ Technology Issues \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ PART II. UNDERTAKING THE RESEARCH \\ CHAPTER 6. Planning the Research Project \\ Importance of Planning \\ The Research Process \\ The Research Proposal \\ Managing the Research Process \\ Budgeting \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 7. Literature Review \\ What Is a Literature Review? \\ How Can Literature Be Used? \\ Where to Obtain Literature \\ How to Write a Literature Review \\ Referencing \\ Managing Your References \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 8. Data Gathering \\ Factors to Evaluate Data-Gathering Methods \\ Types of Research Data \\ Secondary Data \\ Primary Data \\ Sampling Methods \\ Research Errors \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ Appendix 8.1: Statistical Agencies that Provide for Up-to-date Demographics and Country Data \\ References \\ CHAPTER 9. Qualitative Data Collection and Issues in Analysis \\ Qualitative Data Collection Methods \\ Implementation \\ Analysis and Interpretation \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ Further Reading \\ CHAPTER 10. Quantitative Data Analysis \\ Hypotheses, Errors, and Significance \\ Basic Analysis \\ Basic Associations \\ Basic Causal Relationship \\ Introducing Advanced Techniques \\ Conclusion \\ Project Checklist \\ Glossary \\ Case Study \\ Chapter Questions \\ References \\ Further Reading \\ PART III. COMMUNICATING THE RESULTS \\ CHAPTER 11. Presenting the Results \\ Ways to Present Research Findings \\ Numerical Tables \\ APA Style \\ Charts and Graphs \\ Pictures \\ Maps \\ Quotations \\ Reporting Statistical Results \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 12. Identifying the Implications and Establishing Recommendations \\ Describing the Results \\ Discussion and Interpretation \\ Research Implications \\ Recommendation Guidelines \\ Limitations \\ Future Research \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 13. Writing the Report \\ Written Communication \\ When to Write? \\ Types of Reports \\ Structure of a Project Report \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 14. Oral Presentations \\ Before the Presentation \\ The Presentation \\ Wrapping Up \\ Groups and Group Members in Presentations \\ Conclusion \\ Project Checklist \\ Case Study \\ Chapter Questions \\ References \\ CHAPTER 15. Concluding Remarks \\ Some Final Hints for Those Undertaking a Project \\ Case Study (Epilogue) \\ About the Authors \\ Index

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