Designing and Managing a Research Project:A Business Student’s Guide:A Business Student’s Guide

指导商科学生设计和管理一个研究项目

管理经济学

售   价:
531.00
出  版 社
出版时间
2018年12月31日
装      帧
平装
ISBN
9781544316468
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页      码
336
语      种
英文
版      次
4th ed.
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图书简介
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.
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