图书简介
Conducting Research in Psychology: Measuring the Weight of Smoke provides students an engaging introduction to psychological research by employing humor, stories, and hands-on activities.
Preface \\ About the Authors \\ CHAPTER 1. How Do We Know? \\ Introduction: What This Text Is About \\ A Few Quick Tips for Using This Text \\ Preamble for Chapter 1 \\ A Brief History of Human Knowledge \\ The Four Canons of Science \\ Four Ways of Knowing About the World \\ Summary \\ Study Questions \\ Notes \\ CHAPTER 2. How Do We Find Out? The Logic, Art, and Ethics of Scientific Discovery \\ The Logic of Scientific Discovery \\ The Art of Scientific Discovery \\ The Ethics of Scientific Discovery \\ Summary \\ Study Questions \\ Notes \\ CHAPTER 3. In a Nutshell: An Overview of Psychological Research Methods \\ A Tale of Two Validities \\ Three Requirements for Establishing Causality \\ Experiments: Fulfilling Mill’s Requirements \\ Passive Observational (Nonexperimental) Research Methods \\ Trade-Offs Between Internal and External Validity \\ GAGES: The “Big Five” of Worrisome Confounds \\ External Validity and the OOPS! Heuristic \\ Oops! He Did It Again: Maximizing External Validity in the Lab \\ Gauging GAGES in Archival Studies of Social Cognition \\ Summary \\ Study Questions \\ CHAPTER 4. Making It Happen: A Hands-On Guide to a First Research Project \\ Everybody Dance Now \\ Step 1: Hypothesis Generation \\ Step 2: Operationalization (Design) \\ Step 3: Permission \\ Step 4: Execution (Data Collection) \\ Step 5: Calculation (Data Analysis) \\ Step 6: Communication \\ Summary \\ Study Questions \\ Notes \\ CHAPTER 5. Moving From Fact to Truth: Validity, Reliability, and Measurement \\ Three Strange Stories \\ Validity \\ Reliability \\ Reliability, Validity, and the “More Is Better” Rule \\ Measurement Scales \\ Summary \\ Study Questions \\ CHAPTER 6. Moving From Notions to Numbers: Psychological Measurement \\ Converting Notions to Numbers: The Two Major Challenges \\ The Response Translation Phase \\ Putting It All Together: The EGWA Scale \\ From Writing Questions to Creating Scales \\ Summary \\ Study Questions \\ CHAPTER 7. How Do We Misinterpret? Common Threats to Validity \\ One Strange and Lucrative Story \\ People Are Different \\ People Change \\ The Process of Studying People Changes People \\ Moving From Three Threats to Two: Confounds and Artifacts \\ Summary \\ Study Questions \\ Note \\ CHAPTER 8. Nonexperimental Research Designs \\ Describing the World of a Single Participant: Case Studies \\ Describing the State of the World at Large: Single-Variable Research \\ Describing Associations: Multiple-Variable Research \\ Archival Research \\ Observational Research \\ Confounds Can Be Measured, Too! \\ Summary \\ Study Questions \\ Notes \\ CHAPTER 9. Experience Carefully Planned: Experimental Research Designs \\ A Wonderful Method \\ A Brief History of True Experiments \\ Strengths of True Experiments \\ Are True Experiments Realistic? \\ Is There a Recipe for Experimental Realism? \\ Trade-Offs Between Internal and External Validity \\ The “How-Tos” of Laboratory Studies \\ Summary \\ Study Questions \\ Notes \\ CHAPTER 10. Experience Carefully Exploited: Quasi-Experimental Research Designs \\ One Very Old Story \\ Why Quasi-Experiments? \\ Kinds of Quasi-Experiments \\ Comparability \\ Patched-Up Designs \\ When True Experiments and Quasi-Experiments Collide \\ Summary \\ Study Questions \\ Notes \\ CHAPTER 11. Choosing the Right Research Design \\ One Obscure Movie \\ One-Way Designs \\ Factorial Designs \\ Within-Subjects Designs \\ Mixed-Model Designs \\ Summary \\ Study Questions \\ Notes \\ CHAPTER 12. A Brief Course in Statistics \\ How Numbers and Language Revolutionized Human History \\ Descriptive Statistics \\ Inferential Statistics \\ Things That Go Bump in the Light: Factors That Influence the Results of Significance Tests \\ The Changing State of the Art: Alternate Perspectives on Statistical Hypothesis Testing \\ Summary \\ Study Questions \\ Notes \\ CHAPTER 13. Telling the World About It \\ The Hourglass Approach to Empirical Research Papers \\ Some Rules to Writing Research Papers \\ How to Give a Good Talk in Psychology (by Daniel T. Gilbert) \\ Have a Plan \\ Tell the Plan \\ Start at the Beginning \\ Be Painfully Clear \\ Talk About One Interesting Thing \\ Take Charge of the Interaction \\ End at the End \\ Summary \\ Study Questions \\ Appendix 1: Hands-On Activities \\ Hands-On Activity 1: Galileo’s Dice \\ Hands-On Activity 2: Regression Toward the Mean \\ Hands-On Activity 3: A Double-Blind Taste Test With Popular Colas \\ Hands-On Activity 4: The Stroop Interference Effect \\ Appendix 2: Methodology Exercises \\ Methodology Exercise 1: Partial Correlation \\ Methodology Exercise 2: Random Assignment \\ Methodology Exercise 3: Interactions \\ Methodology Exercise 4: Repeated Measures Designs \\ Questions \\ Appendix 3: Putting Your Knowledge to Work: 25 Methodology Problems \\ 1. In Search of a Delicious, Low-Fat TV Show \\ 2. Let’s Get Supernatural \\ 3. Fly Away Home \\ 4. Impressive Pickup Lines \\ 5. Clever Who? \\ 6. Life Sucks and So You Die \\ 7. On the Drawbacks of Liking Yourself \\ 8. The Early Bird Gets the Win? \\ 9. Testosterone Makes Better Dive-Bombers \\ 10. Working Your Fingers to the Dean’s List \\ 11. To Thine Own Selves Be True \\ 12. A Rosy Mood by Any Other Name? \\ 13. EPSCOR: Do Fractions Have Denominators? \\ 14. Sampling Student Opinion \\ 15. Are You the Favorite Person of Anybody? \\ 16. He May Be Small but He’s Slow \\ 17. Everyone’s a Winner \\ 18. Can a Couple of Beers Really Go Straight to Your Belly? \\ 19. What’s in a Name? \\ 20. Are You Threatening Me? \\ 21.Genes, Schmenes \\ 22. Do Car Thieves Really Love Old Hondas? \\ 23. An Unbiased Assessment? \\ 24. Mary, Mary, Quite the Centenarian? \\ 25. Register on Time (The 11:59 Initiative) \\ Appendix 4: An Example of an APA-Style Research Paper: Ethnicity and the Risk of Unwarranted Cesarean Birth in the United States \\ Glossary \\ References \\ Name Index \\ Subject Index
Trade Policy 买家须知
- 关于产品:
- ● 正版保障:本网站隶属于中国国际图书贸易集团公司,确保所有图书都是100%正版。
- ● 环保纸张:进口图书大多使用的都是环保轻型张,颜色偏黄,重量比较轻。
- ● 毛边版:即书翻页的地方,故意做成了参差不齐的样子,一般为精装版,更具收藏价值。
关于退换货:
- 由于预订产品的特殊性,采购订单正式发订后,买方不得无故取消全部或部分产品的订购。
- 由于进口图书的特殊性,发生以下情况的,请直接拒收货物,由快递返回:
- ● 外包装破损/发错货/少发货/图书外观破损/图书配件不全(例如:光盘等)
并请在工作日通过电话400-008-1110联系我们。
- 签收后,如发生以下情况,请在签收后的5个工作日内联系客服办理退换货:
- ● 缺页/错页/错印/脱线
关于发货时间:
- 一般情况下:
- ●【现货】 下单后48小时内由北京(库房)发出快递。
- ●【预订】【预售】下单后国外发货,到货时间预计5-8周左右,店铺默认中通快递,如需顺丰快递邮费到付。
- ● 需要开具发票的客户,发货时间可能在上述基础上再延后1-2个工作日(紧急发票需求,请联系010-68433105/3213);
- ● 如遇其他特殊原因,对发货时间有影响的,我们会第一时间在网站公告,敬请留意。
关于到货时间:
- 由于进口图书入境入库后,都是委托第三方快递发货,所以我们只能保证在规定时间内发出,但无法为您保证确切的到货时间。
- ● 主要城市一般2-4天
- ● 偏远地区一般4-7天
关于接听咨询电话的时间:
- 010-68433105/3213正常接听咨询电话的时间为:周一至周五上午8:30~下午5:00,周六、日及法定节假日休息,将无法接听来电,敬请谅解。
- 其它时间您也可以通过邮件联系我们:customer@readgo.cn,工作日会优先处理。
关于快递:
- ● 已付款订单:主要由中通、宅急送负责派送,订单进度查询请拨打010-68433105/3213。
本书暂无推荐
本书暂无推荐