图书简介
Research Methods in Psychology: Investigating Human Behavior draws on fascinating stories to illustrate the entire research process within a unifying conceptual framework.
Preface \\ Acknowledgments \\ About the Authors \\ PART I. RESEARCH FUNDAMENTALS \\ Chapter 1. Uncommon Sense and the Scientific Method \\ Biases in Thinking \\ The Scientific Method \\ Psychological Research in the Public Square \\ Conclusion \\ Chapter 2. The Research Process \\ Can Money Buy You Happiness? \\ Research Approach \\ Research Toolbox \\ Evaluating and Critiquing Research \\ Conclusion \\ Chapter 3. Literature Review in Research \\ The Brain on Marijuana \\ Literature Review in Research \\ Framework for Literature Review \\ Advanced Literature Reviews \\ Conclusion \\ Chapter 4. Ethics in Behavioral Research \\ Historical Background \\ Ethical Principles \\ The Institutional Review Board \\ Conclusion \\ Chapter 5. Conceptualization and Measurement \\ What Is Happiness? \\ Theoretical Constructs \\ Levels of Measurement \\ The Special Case of Psychometrics \\ Evaluating Measures \\ The Logic of Measurement Validity \\ Conclusion \\ Chapter 6. Samples and Generalizations \\ Sample Planning \\ Sampling Methods \\ Sampling Distributions \\ Conclusion \\ PART II. RESEARCH DESIGNS \\ Chapter 7. Considering Correlation: Are You a Maximizer or a Satisficer? \\ Are You a Maximizer or a Satisficer? \\ Correlational Research \\ Correlation, Confounds, and Control Variables \\ Decision-Making Strategies in a College Student Sample: Maximizer or Satisficer? \\ Conclusion \\ Chapter 8. In Search of Causality: True Experiments \\ Mental Calisthenics for the Brain? \\ Single-Factor Experiment \\ Theater of Independent Variables \\ Measurement and Control \\ Validity in Experiments \\ Can Causality Be Established? \\ Conclusion \\ Chapter 9. Experimental Design and Hypothesis Testing \\ Does Exercise Make You Smarter? \\ Basic Experimental Designs \\ Two Options in Assigning Participants \\ Null Hypothesis Significance Testing \\ Conclusion \\ Chapter 10. Complex Research Designs \\ Multifactorial Designs \\ Within-Subjects Experiment \\ Between-Subjects Experiment \\ Conclusion \\ Chapter 11. Quasi-Experimental and Nonexperimental Designs \\ The Good and the Bad of Media Multitasking \\ Quasi-Experimental Designs \\ Nonequivalent-Control-Group Designs \\ Before-and-After Designs \\ Quasi-Experiments of Media Multitasking \\ Quasi-Experiments of 9/11 Memories \\ Quasi-Experimental Research of Culture and Cognition \\ Developmental Studies \\ Nonexperimental Research \\ Conclusion \\ Chapter 12. Small-N and Single-Subject Designs \\ Foundations of Small-N Designs \\ Measuring Targets of Intervention \\ Types of Small-N and Single-Subject Designs \\ Analyzing Small-N and Single-Subject Designs \\ Internal Validity \\ Generalizability \\ Conclusion \\ Chapter 13. Survey Research \\ How Happy Are You? \\ Considering Surveys \\ Writing Survey Questions \\ Combining Questions in Indexes and Scales \\ Designing Questionnaires \\ Organizing Surveys \\ Analyzing Surveys \\ Conclusion \\ Chapter 14. Qualitative Methods \\ Fundamentals of Qualitative Research \\ Methods for Collecting Qualitative Data \\ Qualitative Interviewing \\ Participant Observation \\ Systematic Observation \\ Focus Groups \\ Qualitative Data Analysis \\ Ethical Issues in Qualitative Research \\ Conclusion \\ PART III. RESEARCH PRODUCTS \\ Chapter 15. Quantitative Data Analysis \\ Does Needing Help = Getting Help? \\ Statistical Approach \\ Univariate Distributions \\ Descriptive Statistics \\ Inferential Statistics \\ The Ethics of Statistics \\ Conclusion \\ Chapter 16. Essentials of APA Report Writing \\ APA Format \\ Report Organization in APA Format \\ Literature Review \\ Poster Presentation \\ Sample Paper \\ Conclusion \\ Appendix A: Summaries of Frequently Cited Research Articles \\ Appendix B: Questions to Ask About a Research Article \\ Appendix C: How to Read a Research Article \\ Appendix D: Proportions of Area Under Standard Normal Curve \\ Appendix E: Critical Values for t Distribution \\ Appendix F: Critical Values of F \\ Appendix G: Critical Values of Chi-Square \\ Appendix H: Critical Values of the Correlation Coefficient \\ Appendix I: Table of Random Numbers \\ Glossary \\ References \\ Index
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