The PR Agency Handbook

公关公司手册

普通语言学

售   价:
469.00
发货周期:预计5-7周发货
出  版 社
出版时间
2018年06月12日
装      帧
平装
ISBN
9781506329055
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页      码
304
开      本
23.1 x 18.5 x 1.5 cm
语      种
英文
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库存 30 本
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图书简介
The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations.
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