图书简介

Preface to the Fourth Edition \\ Introduction \\ PART I. CONCEPTUALIZING CONTENT ANALYSIS \\ Chapter 1. History \\ 1.1 Some Precursors \\ 1.2 Quantitative Newspaper Analysis \\ 1.3 Early Content Analysis \\ 1.4 Propaganda Analysis \\ 1.5 Content Analysis Generalized \\ 1.6 Computer Text Analysis \\ 1.7 Qualitative Approaches \\ Chapter 2. Conceptual Foundation \\ 2.1 Definition \\ 2.2 Epistemological Elaborations \\ 2.3 Examples \\ 2.4 Framework \\ 2.5 Contrasts and Comparisons \\ Chapter 3. Uses and Inferences \\ 3.1 Traditional Overviews \\ 3.2 Extrapolations \\ 3.3 Standards \\ 3.4 Indices and Symptoms \\ 3.5 Linguistic Re-Presentations \\ 3.6 Conversations \\ 3.7 Institutional Processes \\ 3.8 Areas of Likely Success \\ PART II. COMPONENTS OF CONTENT ANALYSIS \\ Chapter 4. The Logic of Content Analysis Designs \\ 4.1 Content Analysis Designs \\ 4.2 Designs Preparatory to Content Analysis \\ 4.3 Designs Going Beyond Content Analysis \\ Chapter 5. Unitizing \\ 5.1 Units \\ 5.2 Types of Units \\ 5.3 Ways of Defining Units \\ 5.4 Productivity, Efficiency, and Reliability \\ Chapter 6. Sampling \\ 6.1 Sampling in Theory \\ 6.2 Sampling Techniques Applicable to Texts \\ 6.3 Sample Size \\ Chapter 7. Recording/Coding \\ 7.1 The Function of Coding and Recording \\ 7.2 Coder Qualifications \\ 7.3 Coder Training \\ 7.4 Crowdcoding \\ 7.5 Approaches to Defining the Semantics of Data \\ 7.6 Records \\ Chapter 8. Data Languages \\ 8.1 The Place of Data Languages in Analytical Efforts \\ 8.2 Definitions \\ 8.3 Variables \\ 8.4 Nominal Variables \\ 8.5 Ordered Variable \\ 8.6 Metrics \\ 8.7 Mathematical Operations \\ Chapter 9. Analytical Constructs \\ 9.1 The Role of Analytical Constructs \\ 9.2 Sources of Certainty \\ 9.3 Types of Constructs \\ 9.4 Sources of Uncertainty \\ PART III. ANALYTICAL PATHS AND EVALUATIVE TECHNIQUES \\ Chapter 10. Analytical/Representational Techniques \\ 10.1 Counts \\ 10.2 Cross-Tabulations, Associations, and Correlations \\ 10.3 Multivariate Techniques \\ 10.4 Factor Analysis and Multidimensional Scaling \\ 10.5 Images, Portrayals, Semantic Nodes, and Profiles \\ 10.6 Contingencies and Contingency Analysis \\ 10.7 Clustering \\ Chapter 11. Computer Aids \\ 11.1 What Computers Do \\ 11.2 How Computers Can Aid Content Analyses \\ 11.3 Text Analyses \\ 11.4 Computational Content Analyses \\ 11.5 Qualitative Data Analysis Support \\ 11.6 Frontiers \\ Chapter 12. Reliability \\ 12.1 Why Reliability? \\ 12.2 Reliability Designs \\ 12.3 Agreement on Coding Predefined Units \\ 12.4 Accuracy, Surrogacy, and the Decisiveness of Majorities \\ 12.5 The Reliability of Text Mining and Information Retrieval \\ 12.6 Agreement on Unitizing and Coding Finite Continua \\ 12.7 Agreement on Multi-Valued Coding \\ 12.8 Statistical Properties of a \\ Chapter 13. Validity \\ 13.1 Validity Defined \\ 13.2 A Typology for Validating Evidence \\ Chapter 14. A Practical Guide \\ 14.1 Designing an Analysis \\ 14.2 Writing a Research Proposal \\ 14.3 Applying the Research Design \\ 14.4 Narrating the Results \\ Glossary \\ References \\ Index \\ About the Author

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