Guide to Management Research Methods

管理研究方法指南

管理经济学

售   价:
353.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2003年12月16日
装      帧
平装
ISBN
9781405115124
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页      码
264
语      种
英文
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图书简介
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. A practical introduction to research methods for business students. Gives students the ability to conduct reliable research on the basis of empirical field data. Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. Demonstrates the interrelationships between the different stages in a research proje
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