On the Origin of Products:The Evolution of Product Innovation and Design:The Evolution of Product Innovation and Design

产品起源:产品的创新设计的演变

管理经济学

售   价:
730.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2017年12月01日
装      帧
精装
ISBN
9781107187658
复制
页      码
380
语      种
英文
综合评分
5 分
我 要 买
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库存30本
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图书简介
In this new work, Arthur Eger and Huub Ehlhardt present a “Theory of Product Evolution.” They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of “know-how” (to make) and “know-what” (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The “Product Phases Theory” is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.
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