Doing Focus Groups(Qualitative Research Kit)

焦点小组研究

新闻理论

售   价:
305.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2018年09月29日
装      帧
平装
ISBN
9781473912441
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页      码
224
开      本
23.1 x 15.5 x 1.5 cm
语      种
英文
版      次
2nd ed.
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图书简介
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
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