Consumer Science and Strategic Marketing:Case Studies in Food Retailing and Distribution

Consumer Science and Strategic Marketing:Case Studies in Food Retailing and Distribution（Woodhead Publishing Series in Consumer Science and Strategic Marketing）

消费科学与战略营销：食品零售与配送的案例研究
食品科学技术基础学科

售价：

发货周期：预计4-6周发货

作者

Byrom, John

出版社

Woodhead Publishing

出版时间

2018年11月01日

装帧

平装

ＩＳＢＮ

9780081020371

复制

页码

400

语种

英文

综合评分

暂无评分

图书详情
目次
买家须知
书评（0）
权威书评（0）

图书简介

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of `real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series.

Case Studies in Food Retailing and Distribution The changing nature of food retailing and distribution: using one case to understand many John Byrom and Dominic Medway 1. Community building strategies of independent co-operative food retailers Morven G. McEachern and Gary Warnaby 2. Disrupting the giants: How independent grocers respond to the supermarket duopoly in Tasmania, Australia Louise Grimmer 3. The effect of concentration of retail power on specialist knowledge of retail staff in the food and beverage sector: A case study of wine retail Rosemarie Neuninger 4. TazeDirekt.com: Branding charm or operational basics? Selcen Ozturkcan and Deniz Tuncalp 5. Factors influencing consumers’ supermarket visitation in developing economies: The case of Ghana Schmidt Helmut Dadzie and Felix Adamu Nandonde 6. The home as a consumption space: promoting social eating Donatella Privitera and Rebecca Abushena 7. Supply chain analysis of farm-to-restaurant sales: A comparative study in Vancouver and Christchurch Hiran Roy, C. Michael Hall and Paul Ballantine 8. The New Institutional Economics (NIE) approach to Geographical Indication (GI) supply chains: A case study from Turkey Pelin Bicen and Alan J. Malter 9. Patanjali Ayurved Limited: Driving the Ayurvedic food product market Sujo Thomas, Abhishek and Sanket Vatavwala 10. Organic innovation: The growing importance of private label products in the US Xiaojin Wang, KATHRYN Boys and Neal H. Hooker 11. Food retailing: Malaysian retailers’ perception of and attitude towards organic certification Muhammad Azman Ibrahim, C. Michael Hall and Paul Ballantine 12. Inclusive food distribution networks in subsistence markets Marcos Ferreira Santos and Andres Alberto Barrios Fajardo 13. Food, health and data: Developing transformative food retailing Hannu Saarijarvi, Leigh Sparks and Sonja Lahtinen 14. Building consumer trust and satisfaction through sustainable business practices with organic supermarkets: The case of Alnatura Adrienne Steffen and Susanne Doppler 15. Spices of the future: Forecasting the future of food retailing and distribution with patent analysis techniques Daniel Boller and Johanna F. Gollnhofer 16. (No) time to cook: Promoting meal-kits to the time-poor consumer Beverley Hill and Sarah Maddock 17. Supermarkets, television cooking shows and integrated advertising: New approaches to strategic marketing and consumer engagement Michelle Phillipov 18. Premium Private Labels (PPLs): From food products to concept stores Elisa Martinelli, Francesca De Canio and Gianluca Marchi

Trade Policy 买家须知