图书简介

Table of Contents; Preface; Introduction; a. Why bother to write in plain English?; b. What do we mean by plain English?; c. Medicus incomprehensibilis; d. Using the tips in your writing; e. Notes on the exercises; Concept 1 - Take charge of your reading ease score; a. Flesch reading ease & Flesch-Kincaid grade level tests; b. WSEG scores - How we track key reading ease data; 1. Use normal sentence length; a. Keep sentence length 15 words average, 25 words maximum; b. Keep the subject and verb close together in the first seven or eight words; c. Put the main point first. Then give commentary, detail or support; 2. Prefer the short word; a. Keep essential scientific terms; minimize other long words; b. Cite a common medical term once to avoid confusion; c. Write a compound word to promote reading ease and show how you pronounce it; d. Omit any unnecessary word ending; e. Avoid the noun string; f. Don’t be afraid to start a sentence with and or but; g. Avoid using a high percentage of long words; 3. Omit any needless word; a. Spot and omit needless words; b. Omit the needless of; c. Omit the needless that; Concept 2 - Use vivid language; 4. Prefer active voice; a. Identify active and passive voice; b. Revise passive into active voice; c. When should you use active voice?; d. Minimize forms of the verbs to be and to have; e. Identify nominalization; f. Convert nominalization into a verb in active voice; 5. Prefer concrete language; a. Identify abstract and concrete subjects; b. Revise abstract into concrete; c. Use nouns & verbs to carry the weight of meaning; d. Write in the singular; e. Talk in terms of one doctor treating one patient; 6. Observe the 1066 principle; a. Prefer the short word to describe the real world; b. Prefer -’s to show real-world possession or connection; c. Use terms consistently; avoid elegant variation; d. Avoid using a long, Latin word to describe the real-world; 7. Statistical analysis of WSEG scores for exercises in Chapters 1-6; Concept 3 - Present logical reasoning clearly; 8. Organize your narrative in a way that’s helpful for your reader; a. Introduce and develop a single idea in each paragraphs; b. Present two-dimensional data in a table, chart, or graph; 9. Choose a clear narrative pathway; a. Start with things known; b. Start by anchoring the discussion in the real world; b. Choose a good narrative pathway; c. Make a smooth transition between concrete and abstract; 10. Forge a strong chain of logical reasoning; a. Explain each step of reasoning; b. State the problem before you solve it; c. State the problem in words before you state it in symbols; Afterword: Can things ever change?; Appendices; 1. English users around the world; 2. Selected excerpts from medical science articles; 3. Exercise key; Glossary; References

Trade Policy 买家须知