图书简介

Preface \\ Why This Text \\ What This Text Is \\ What This Text Is Not \\ Who Can Benefit From This Text \\ Navigating This Text \\ A Note About Language \\ Acknowledgments \\ About the Authors \\ Chapter 1. WHY Quality Surveys and Questions Matter \\ What Is a Quality Survey? \\ Why Does Quality Matter? \\ Why Do We Need a Purposeful Survey Design Process? \\ Applying Design Thinking to Survey Research \\ A Purposeful Survey Design Process \\ An Iterative Process \\ Discussion Questions \\ Design Drills \\ Extended Learning \\ PART I. WHAT TO CONSIDER BEFORE DRAFTING SURVEY QUESTIONS \\ Chapter 2. Planning and Predrafting \\ Why Survey? The Importance of Establishing Purpose \\ What Will Be Measured? Understanding Constructs and Indicators \\ Wait, Do You Really Need a Survey? \\ What Can Be Measured With a Survey? \\ What Are the Advantages and Limitations of Surveys? \\ Discussion Questions \\ Design Drills \\ Extended Learning \\ Chapter 3. Understanding Respondents \\ Cognitive Tasks Involved in Answering Questions \\ Respondent Willingness and Ability to Participate in a Survey \\ Context and Culture \\ Discussion Questions \\ Design Drills \\ Extended Learning \\ PART II. HOW TO DEVELOP SURVEY QUESTIONS AND RESPONSE OPTIONS \\ Chapter 4. Sourcing and Crafting Questions \\ Sourcing Survey Questions \\ Composing Question Stems \\ Avoiding Problematic Wording and Question Types \\ Open-Ended Questions \\ Closed-Ended Questions \\ Discussion Questions \\ Design Drills \\ Extended Learning \\ Chapter 5. Constructing Response Options \\ Determining Appropriate Response Options \\ Strategies for Designing Response Options \\ Discussion Questions \\ Design Drills \\ Extended Learning \\ Chapter 6. Special Purpose and Sensitive Questions \\ Questions With Special Purposes \\ Sensitive Questions \\ Demographic Questions \\ Discussion Questions \\ Design Drills \\ Extended Learning \\ PART III. KNOWING WHEN A SURVEY IS READY FOR USE \\ Chapter 7. Finalizing Questions and Using Pretesting Strategies \\ Why Pretest Surveys and Their Questions? \\ How Can Surveys and Their Questions Be Tested Prior to Use? \\ Discussion Questions \\ Design Drills \\ Extended Learning \\ Chapter 8. Pulling It All Together to Maximize Response \\ Survey Instructions \\ Order Effects \\ Formatting the Survey \\ Contacting Potential Respondents \\ Planning for Administration \\ Discussion Questions \\ Design Drills \\ Extended Learning \\ Appendix: Checklist for Quality Question Design \\ Glossary \\ References \\ Index

Trade Policy 买家须知