图书简介
This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon. Over the last two decades, advances in digital technology have fundamentally transformed the way we do business, work, and live. As new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems.
Digital enablement refers to the consumerizational and transformational roles of digital technology in driving business and social innovation, and has profound, multi-disciplinary implications. Some of these include: Facilitating new business models that transform the way firms transact, market, and engage with customers; providing new means of income generation for disadvantaged groups; and generating new means of social interaction, which empowers employees, customers, small businesses, and entire communities.
This book introduces readers to case studies of digital enablement in business and society. It offers unique insights into the phenomenon from multiple contexts, giving readers a nuanced understanding of the roles digital enablement can play.
Digital Entrepreneurship Ecosystem as a New Form of Organizing: A Case of Zhongguancun (Wenjie Li & Derek Du); Mechanism Balancing the Tension between Consistency and Relevance of Brand Ambidexterity by Digital Enablement ? A Case Study of HUANYI International Travel Agency (Chunqing Li & Songling Li); The Characteristics of Sustainable Supply Chain Innovation: A Case Study of YHD, China (De Gao, Zhiduan Xu, Man Gu & Yilong Z Ruan); The Role of Social Media in Social Advocacy (Shamshul Bahri); Digital Performance Management Based on the Perspective of Organizational Control: A Case Study of Advantech (Ning Zhou, Xiaoting Han, Tingting Hu, Yin Zhou & Wenjun Jiang); Research from the Perspective of Resource Orchestration on How Marginal Enterprises Reconfigure the Digital Ecosystem: A Case of Duch 3D printing in China (Zhengyan Cui & Taohua Ouyang); Blockchain brings A New IT Capability: A Case Study of HNA Group (Wenchi Ying & Suling Jia); Red Collar Group: Transform towards Smart Manufacturing (Elaine Chen); Data Connection: Scene Marketing Creates Demand (Daojun Sun, Yanyan Wang & Chunhu Cui); Orchestrating Digital Entrepreneurial Ecosystems (Jiamin Yin & Derek Du); Meeting New Friends via Habitual Use of Mobile Instant Messaging (MIM) Apps: System Fit & Cultural Preference (Peter Rachtam); Exploring the Development of China?s Mobile Payment from the Perspective of Resource-based Platform Strategies (Jiang Yu, Wenmiao Hu & Yue Zhang); Exploring Service Dominant Logic and Business Model for IT firms to Transition to the Cloud Era: A Focus Group Study (Jau-Rong Chen); Towards Commercialization of University Research Outcomes: Comparative Theories (Tamrin Amboala, John Lenarcic & Joan Richardson); The Role of Disruptive Innovation in Building a Shared Economic Platform: A Case Study of Sheke Net (SKN), China (Haibo Hu, Tao Huang & Yang Cheng); A Study of Frugal Innovation of Manufacturing Enterprises in C2B Model: Learning from Chinese Experience (Fuyin Lan, Xuefeng Liu & Xiaoshan Zhang); Developing Capabilities for the IT-enabled Organizational Transformation: a Case of Traditional Manufacturing Enterprise in China (Delin Zheng, Taohua Ouyang, Zhengyan Cui & Zhenya Tan); Transaction Marketing Orientation VS Relationship Marketing Orientation: Consumer Logic of Enterprises Digital Empowerment (Xin Dai, Ying Zhou & Jingyuan Gong); Exploring the Effects of Scarcity Messages on Online Impulsive Purchase: The Role of Arousal (Liwei Xin, Wu Yi & JP Guo); Based on Technology Affordance the Perspective of Manufacturing Enterprise Innovation Ecosystem Evolution: Transformation Path of the Bright Moon Company (Bo Hu, Baozhou Lu & Zhibin Liu);
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