ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE:STATE OF THE ART AND FUTURE RESEARCH OUTLOOK(SERIES ON TECHNOLOGY MANAGEMENT)

创新管理中创造力的作用:现状及未来研究展望

政治经济学

原   价:
1542.00
售   价:
1156.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2017年03月27日
装      帧
精装
ISBN
9781786342003
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页      码
300
语      种
英文
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库存 30 本
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图书简介
The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes. The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business. Key Features: o Very international perspective on creativity o Interdisciplinary approach o Linkage of creativity research with innovation o Broad coverage of topics, both for academics and practitioners relevant o Relevant for students in psychology, engineering and business
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