PATENT PORTFOLIO DEPLOYMENT:BRIDGING THE R&D, PATENT AND PRODUCT MARKETS

专利组合部署:连接研发、专利与产品市场

管理经济学

原   价:
1235.00
售   价:
926.00
发货周期:预计3-5周发货
出  版 社
出版时间
2017年01月11日
装      帧
精装
ISBN
9789813142435
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页      码
272
语      种
英文
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库存 30 本
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图书简介
This book introduces the readers to the multi-faceted art of managing patent portfolios. Patent, taken on its own, is a powerful legal asset to protect and defend the differentiation of the technological advancement and associated products with others. When taken as an aggregate, patents can be a formidable coup in a competitive market. However, before patent as a portfolio can be part of the stratagem to do wonders, a systematic, efficient and effective approach of analysis is imperative to extracting its intelligence to support technology development and industrial competition. Such intelligent factual enquires of patent data under the backdrop of "Big Data" forms the success of today’s patent system, which is a synthesis of the legal institutions and the technological procreation. In this book, we aim to explore the various nuts and bolts of the system such as alliances and standardisation that allows companies to manoeuvre their ways around the maze of patents. We will show how companies can leverage their innovation among the patent thickets and new business models from patent alliances and IP intermediaries to their benefits. Readers will be guided through the 2 phases of Preparation and Precipitation. Under the Preparation stage, there are two dimensions: Elucidation and Exploration. Under the Precipitation phase are the Exploitation and Evaluation dimensions. Key Features: ○ The increasingly important issue of "portfolio" in the field of patent practice is addressed in this timely publication ○ A holistic approach is developed in deriving patent strategies by integrating the legal, technical and commercial aspects of patents ○ Patent management issues are analysed from unique characteristics of Asian enterprises and management solutions are provided from the Asian perspectives
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