Sport Public Relations and Communication(Routledge Sports Marketing Series)

体育运动公共关系与传播

体育理论

售   价:
537.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2010年02月24日
装      帧
平装
ISBN
9781856176156
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页      码
282
开      本
246x189mm
语      种
英文
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图书简介
Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
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