Unstructured Data Analytics:How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention

非结构化数据分析:如何提高客户获取、客户保留与欺诈检测与预防

管理经济学

售   价:
322.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2018年02月23日
装      帧
精装
ISBN
9781119129752
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页      码
432
开      本
152.4x228.6mm
语      种
英文
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图书简介
Unstructured Data Analytics (UDA) is the ultimate guide that any managers and executives can use to understand the power of UDA and integrate it in their business practices. It offers non-technical introduction on how to compete and win with UDA. It also provides them with a holistic framework and key requirements to harness and leverage UDA from traditional business applications to more innovative best practices. In addition, cases studies from multiple industries and functions provide tangible examples of UDA.
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