The Practice of Government Public Relations(ASPA Series in Public Administration and Public Policy)

政府公共关系实践

公共关系学

售   价:
529.00
出  版 社
出版时间
2011年08月04日
装      帧
精装
ISBN
9781439834657
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页      码
272
开      本
234x156mm
语      种
英文
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图书简介
Providing a fundamental understanding of the tools available to address the changing context of government communications, this book unveils novel ways to integrate cutting-edge technologies to craft and maintain a positive public image. Examining the regulations that influence public information, the book addresses key topics and provides an up-to-date overview of best practices. It examines the specifics of government public relations and includes a CD-ROM with PowerPoint® slides, checklists, and additional resources.
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Yale University Library
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