The New Cultures of Food:Marketing Opportunities from Ethnic, Religious and Cultural Diversity:Marketing Opportunities from Ethnic, Religious and Cultural Diversity(Food and Agricultural Marketing)

食品的新文化: 来自种族, 宗教与文化多样性的营销机会

食品工业企业管理学

售   价:
1006.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2009年06月19日
装      帧
精装
ISBN
9780566088131
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页      码
344
开      本
246x174 mm
语      种
英文
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图书简介
This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape.
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Princeton University Library
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