This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape.
Princeton University Library
Contents: Foreword; Part 1 The European Perspective: What is \"ethnic\"? Reappraising ethnic food and multiculturalism among the white British, Sean Beer; Identifying and overcoming barriers to healthy eating faced by ethnic minorities in the United Kingdom, Hillary Shaw; The role of food in the adjustment journey of international students, Lorraine Brown; Ethnic opportunities: the emergence of new supply chains that stimulate and respond to the need for ’new’ ingredients, Sean Beer, Martin K. Hingley and Adam Lindgreen; The other side of the logo: the global halal market in London, Johan Fischer; Retail internationalization as a driver of global developments: the example of Central and Eastern Europe, Jon Hanf and Kirsti Dautzenberg. Part 2 The Latin American Perspective: The expanding demand for Brazilian groceries: the case of Cachaça, a too ethnically challenged product?, Luis Kluwe Aguiar; ’Beef lovers’: a cross-cultural study of beef consumption, Marcia Dutra de Barcellos, Eugenio Avila Pedrozo and Ivo A. van der Lans; Challenges of marketing to Brazilian single consumers, Adriana Beatriz Madeira and José Augusto Giesbrecht da Silveira; Targeting Hispanics/Latinos beyond locality: food , social networks, and nostalgia in online shopping, Vanessa Fonseca; How consumers’ diverse personal values influence the country-of-origin effect, Janaina de Moura Engracia Giraldi and Ana Akemi Ikeda. Part 3 The Near and Far East Asian Perspective: Dynamics of Adi women’s traditional foods and livelihoods in varying socio-ecological systems of Arunachal Pradesh: a source of learning and inspiration, Sunita Mishra, Ranjay K. Singh and Anamika Singh; Market opportunities from cultural value convergence and functional food: the experiences of the Malaysian marketplace, Siti Hasnah Hassan, Stephen Dann, Kharil Annuar Mohd Kamal and Des Nicholls; Influence of the halal certification mark in food product advertisements in Malaysia, Siti Hasnah Hassan, Stephen Dann, Kharil Annuar Mohd Kamal and Enest Cyril De Run; Asian food and drink: change, renewal and stability in Handsworth, Suresh H. Patel and Kuldip Gujral; Retail-led regeneration: government initiatives to support Asian food, Suresh H. Patel and Kuldip Gujral; Shaping the ’authentic’: marketing ethnic food to consumers, Emma Dressler-Hawke and Juliana Mansvelt; Index.