Paradox and Public Relations:Promoting Progress and Change:Promoting Progress and Change(Routledge New Directions in Public Relations & Communication Research)

售   价:
969.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2018年04月10日
装      帧
ISBN
9781138671942
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页      码
224
开      本
234x156mm
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图书简介
This book uses paradox, and psychological and organizational change theory, to critique public relations theory and practice, and provide new conceptualizations for understanding the field. Exploring public interest, relationship management, accountability, stewardship, authority , loyalty, and ethics, each chapter proposes new frameworks for analysis. It?s goal is to promote changes in meaning and perception through creating new meta-realities for public relations. This provocative and original book will be of interest to all researchers and educators who are interested in public relations and communication theory , and ethical perspectives.
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