Time and Culture in Consumer Behaviour:Framing the Future(Routledge Studies in Marketing)

政治经济学

售   价:
1076.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2017年12月15日
装      帧
精装
ISBN
9781138190993
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页      码
256
开      本
6x9
语      种
英文
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图书简介
Framing the Future - Time and Culture in Consumer Behaviour suggests that, rather than being inherently private and subjective, consumers’ ability to articulate the future draw on communally constituted resources that are at the same time culturally relative. The argument is made through a comparative analysis of examples drawn from news media narratives about technology.
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