Marketing in the Tourism Industry (RLE Tourism):The Promotion of Destination Regions(Routledge Library Editions: Tourism)

旅游业的市场营销(RLE旅游)

政治经济学

售   价:
1424.00
发货周期:预计5-7周发货
出  版 社
出版时间
2012年12月05日
装      帧
精装
ISBN
9780415812719
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页      码
264
开      本
246x174 mm
语      种
英文
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图书简介
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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