图书简介

Contents: New-Entrant Airlines’ Success and Failure: Theory, Strategy and Policy: The new entrants; The operating environment; The anatomy of a new-entrant; Competition strategy. Airline Success and Failure Assessment: Theory and Application: The question of success or failure; The survey research; Looking into the crystal ball; Assessing new entrant airlines; Critical factors; Appendices; References; Index.

Trade Policy 买家须知