图书简介
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.
Introduction: Critical Traditions James F. Hamilton and Robert Bodle Part I: Critical Political Economy 1. Marketers? Influence on Media: Renewing the Radical Tradition for the Digital Age Jonathan Hardy 2. App Advertising: The Rise of the Player Commodity David Nieborg 3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of Signification Brice Nixon 4. Contradiction and Crisis: The Political Economy of Promotional Authenticity James H. Wittebols 5. Toward a Critical Ecological Theory of Advertising David Park Part II: Ideology Critique 6. On the Futility of Advertising Critique: Searching for Alternatives Olga Fedorenko 7. Art for Fun and Profit: The Political Aesthetics of Advertising Nicholas Holm 8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice Chris Miles 9. Captains of Habit Formation: Marketers? Emerging Models of Mind Anthony Nadler and Lee McGuigan 10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and Power Robert Bodle Part III: Critical Textual Analysis 11. Signification Advertising and Its Evolution Felip Vidal Auladell 12. Advertising and Photography in a Culture of Photo Sharing Iben Bredahl Jessen 13. Towards a Critical Advertising Pedagogy: Defying Children?s Reasoning on Advertising Silke Lissens and Joke Bauwens Part IV: Critical Discursive/Rhetorical Analysis 14. Mimicry as Analytical Category in Critical Advertising Research Nils S. Borchers 15. Class and Advertising Matthew P. McAllister and Anna Aupperle 16. Advertising Ethics: the Bounds of Deceptiveness or the Endless Virtues of Rhetorical Strategies Paulo Barroso Part V: Emotion, Mood, Affect 17. The Mood of Information in an Age of Empathic Media Andrew McStay 18. Affect Theory and Advertising Emily West 19. A Critique of the Advertising Consumer as ?Target?: Addressing Advertising’s Reflective Audience Tony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong and Michael Tiong Hock Bing
Trade Policy 买家须知
- 关于产品:
- ● 正版保障:本网站隶属于中国国际图书贸易集团公司,确保所有图书都是100%正版。
- ● 环保纸张:进口图书大多使用的都是环保轻型张,颜色偏黄,重量比较轻。
- ● 毛边版:即书翻页的地方,故意做成了参差不齐的样子,一般为精装版,更具收藏价值。
关于退换货:
- 由于预订产品的特殊性,采购订单正式发订后,买方不得无故取消全部或部分产品的订购。
- 由于进口图书的特殊性,发生以下情况的,请直接拒收货物,由快递返回:
- ● 外包装破损/发错货/少发货/图书外观破损/图书配件不全(例如:光盘等)
并请在工作日通过电话400-008-1110联系我们。
- 签收后,如发生以下情况,请在签收后的5个工作日内联系客服办理退换货:
- ● 缺页/错页/错印/脱线
关于发货时间:
- 一般情况下:
- ●【现货】 下单后48小时内由北京(库房)发出快递。
- ●【预订】【预售】下单后国外发货,到货时间预计5-8周左右,店铺默认中通快递,如需顺丰快递邮费到付。
- ● 需要开具发票的客户,发货时间可能在上述基础上再延后1-2个工作日(紧急发票需求,请联系010-68433105/3213);
- ● 如遇其他特殊原因,对发货时间有影响的,我们会第一时间在网站公告,敬请留意。
关于到货时间:
- 由于进口图书入境入库后,都是委托第三方快递发货,所以我们只能保证在规定时间内发出,但无法为您保证确切的到货时间。
- ● 主要城市一般2-4天
- ● 偏远地区一般4-7天
关于接听咨询电话的时间:
- 010-68433105/3213正常接听咨询电话的时间为:周一至周五上午8:30~下午5:00,周六、日及法定节假日休息,将无法接听来电,敬请谅解。
- 其它时间您也可以通过邮件联系我们:customer@readgo.cn,工作日会优先处理。
关于快递:
- ● 已付款订单:主要由中通、宅急送负责派送,订单进度查询请拨打010-68433105/3213。
本书暂无推荐
本书暂无推荐