Value Creation In The Pharmaceutical Industry - The Critical Path To Innovation

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工业经济学

售   价:
1059.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2016年01月20日
装      帧
ISBN
9783527339136
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页      码
508
开      本
168.3x244.5mm
语      种
英文
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图书简介
This guide for advanced students and decision makers in the Pharma and Biotech industry presents key success factors in research and development (R&D) and value creators in pharmaceutical innovation. The Innovation process in pharmaceutical R&D and research and innovation strategies are discussed in detail, including chapters on collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, GMP, regulatory affairs and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, such as strategic industry issues, new areas of research or industry trends. The book discusses new models, concepts and strategies and intends to stimulate productive debates on the most efficient innovation processes in the Pharma industry. A Must-have for decision makers and young professionals entering R&D in Pharma and Biotech as well as for students who do a combined BA/Natural Science program. Editors with long-time experience in the Pharma industry and some of the most prestigious business schools in Europe.
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