LIVING INNOVATION:COMPETING IN THE 21ST CENTURY ACCESS ECONOMY

创新:21世纪电子时代下的经济竞争

工业经济学

原   价:
1484.00
售   价:
1113.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2015年08月28日
装      帧
精装
ISBN
9789814719575
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页      码
324
开      本
9.02 x 5.98 x 0.75
语      种
英文
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库存 30 本
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图书简介
"Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success. Key Features: ○ A well-rounded approach to the topic, providing a three-step, generic living innovation paradigm ○ Provides insights into the consequences of adopting the living innovation paradigm on an organizational level, yet simultaneously explores the customer’s mind by analyzing how a quest for quality of life may influence consumer experiences ○ Includes an overview of the global innovation landscape as well as specific discussions on the Asian context
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Harvard Library
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