Marketing Interaction & Technology(Routledge Studies in Marketing)

商业经济学

售   价:
1424.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
1800年01月01日
装      帧
精装
ISBN
9781138957978
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页      码
256
开      本
6x9
语      种
英文
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图书简介
Marketing Interaction & Technology examines the relationship between marketing, interaction and technology. Current research in marketing and associated fields like consumer research are pervaded by behaviorist concepts that simplify the relationship between human action and the environment. By analysing clear illustrative cases this book will explicate the complexity and contingency of social relationships.
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