Creating Corporate Reputations:Identity, Image and Performance

图书简介

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation’s desired reputation.

馆藏图书馆

Princeton University Library

Introduction; Part I: Corporate Reputations; Chapter 1: Corporate Reputation Value: Good Really is Better than Bad; Chapter 2: Stakeholders: Each Group holds a Different Reputation; Chapter 3: How Corporate Images are Formed: Identifying the Pieces of the Jigsaw Puzzle; Part II: Factors Which Affect Corporate Images; Chapter 4: Vision: The Soul of Corporate Reputation; Chapter 5: Formal Company Policies: The Guiding Hands; Chapter 6: Organizational Culture: The Invisible Web; Chapter 7: Corporate Communication: What to Say; Chapter 8: Corporate Identity: What You See is Often Less than What You Get; Chapter 9: Country, Industry, and Brand Images: Where to Get Marketing Leverage; Part III: Managing Your Corporate Images and Reputations; Chapter 10: Measuring Images and Reputations: What Do Stakeholders Actually Think?; Chapter 11: Managing and Changing Corporate Images: It Can be Done; Chapter 12: The Crisis: Communication Strategies to Protect your Desired Image; Chapter 13: Recap: Avoiding the Most Common Traps

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Creating Corporate Reputations:Identity, Image and Performance 政治经济学

Creating Corporate Reputations:Identity, Image and Performance
政治经济学