MODERN DEVELOPMENTS IN BEHAVIORAL ECONOMICS:SOCIAL SCIENCE PERSPECTIVES ON CHOICE AND DECISION MAKING

现代行为经济学发展:选择与决策的社会科学观点

管理思想史

原   价:
1272.00
售   价:
954.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2007年09月06日
装      帧
精装
ISBN
9789812701435
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页      码
460
语      种
英文
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库存 30 本
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图书简介
This book examines the field of behavioral economics and provides insights into the following questions: - Does utility bring happiness?- How do emotions and personal perspectives color our economic decisions?- How do altruism, trust, fairness and justice come into play in game theory?- Why are some organizations (e.g. National Rifle Association and the Mormons) so successful in implementing the objectives of collective action?- Can advances in neuroeconomics unlock the secrets of how decisions are made?- F
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