Media Advocacy and Public Health:Power for Prevention

新闻理论

售   价:
792.00
发货周期:预计5-7周发货
出  版 社
出版时间
1993年12月02日
装      帧
平装
ISBN
9780803942899
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页      码
240
开      本
22.9 x 15.4 x 1.6 cm
语      种
英文
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图书简介
How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. Th
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Princeton University Library
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