Information Campaigns:Balancing Social Values and Social Change(SAGE Series in Communication Research)

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售   价:
655.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
1989年12月29日
装      帧
平装
ISBN
9780803932197
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页      码
312
开      本
21.7 x 14.1 x 2.2 cm
语      种
英文
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图书简介
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication.

The first section, Campaigns and Social Structure, pays particular attention to the social context in which ca

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Princeton University Library
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